The concept of ‘candidate experience’ is crucial for employers looking to attract the right talent. While companies, especially those operating internationally, use advanced technology in their recruitment and selection processes, the core of the candidate experience is the personal connection and engagement between the company and the candidate.
In today’s competitive job market, many wonder if the candidate experience still matters. Do job seekers, especially younger generations, really care about how they’re treated during the recruitment process?
The values of the younger generation
Millennials and Generation Z have grown up in a digital, globalized world. These international standards have raised their expectations. They value transparency, efficiency, and respect throughout the recruitment process.
How young job seekers are treated greatly influences their view of the company and their likelihood to join or recommend it.
Personalized communication makes candidates feel valued and respected. While technologies like Virtual Reality and Artificial Intelligence are becoming popular globally, it’s crucial to maintain a personal touch in communication throughout the recruitment process. Customizing interview questions based on the candidate’s background shows that the company has invested time in them.
Providing feedback is essential, even if you do not select a candidate. Employers should keep candidates informed about their application status. Offering specific, constructive feedback helps candidates feel respected and valued. Transparency also builds trust; detailed job descriptions outlining expectations and growth opportunities help candidates understand what they’re applying for.
Employer branding and social proof
Reputation is everything, especially in Malta’s close-knit community. Job seekers often learn about potential employers through social media. A negative candidate experience shared online can quickly damage a company’s reputation. On the other hand, positive experiences can make a company more attractive. Strong employer branding and social proof influence younger candidates, giving companies with a positive online presence a competitive edge.
Sharing genuine stories from current employees as well as initiatives such as participating in local events (such as Corporate Social Responsibility events) can reflect a company’s values and enhance its brand visibility.
Conclusion
While technology can improve the recruitment process, the core of a great candidate experience is the human touch. A blend of empathy, respect, and genuine connection can leave a lasting positive impression on the candidate.
SurgeAdvisory helps companies build a strong employer brand by improving the candidate experience. Our services include customising your recruitment process and enhancing your employer image through customised strategies. Let us help you make a great impression on job seekers.
Share this post